Designing a hidden symbolism-driven identity for a Japanese wine tasting society.

Blowing bubbles is a Tokyo-based and Swedish-made wine tasting society. Bryner was tasked with creating a new visual identity that would reflect the cultural aspect of the brand while maintaining the enigmatic persona of the members-only club concept. Our approach resulted in crafting a typographical strong symbol to highlight the origin of the Japanese alphabet morphed with hidden character to reflect the name Blowing Bubbles. In addition to this, the visual language was created to highlight the meaning of the beverage’s effect.