Carving out a fresh outdoor sports brand’s aesthetics in elegant style.

Inlandet is a Swedish outdoor store tailored for snowboarders by snowboarders. Bryner was tasked with the challenge of manifesting the three founders’ mission of providing quality gear they would wear themselves into a striking design package that would be proud to display. Our inspiration for the identity derived from the brand’s unique and distinctive origin of Östersund, with its breath-taking elemental landscape and nature, to create a classic and timeless design execution with the dedicated symbol that signifies the boundaries of inlandet, or Hinterland in English, the geographical region in Sweden where the brand resides.