A colorful visual design concept based on a playful character with heritage elements.

Willow's Crest is a new international beverage concept specially developed to meet the demands of today’s critical beer consumers. Bryner was given the unique opportunity to create a new type of label that would launch the brand into an excessively crowded market. The unique concept was based around the woodpecker Willow, with a carefully crafted design that balances the playfulness of mascot’s character with cues attributed to traditional beer heritage elements. Each unit had a unique design implementation with an individual, dramatized Willow story.